When dealing with policy enforcement for products that you distribute from business partners and whose sales your organization directly profits from, you’d think that you’d want to engage in some kind of communication with your peers before making drastic moves like shutting down distribution of these products. Especially when your peer is a national lottery organization partly owned by a European state, who is strictly professional about their business and which probably has a non-significant turnover facilitated by the product.

Well, if your are Google and runs the Google Play software distribution system for the Android platform, you apparently couldn’t care less. At least that is what a move today by Google implies, when banning an Android gaming app by Danske Spil, the national Danish lottery, who has a governement enforced monopoly on lottery in Denmark. This was done without any interaction with Danske Spil which of course was taken by surprise when realizing this, as reported (GTrans) by Danish tech magazine Version2.

Admittedly, as it stands now from an objective point of view, the app clearly breaks the content policy of Google Play which states that “We don’t allow content or services that facilitate online gambling”. So the real question, apart from the peculiar  behaviour of Google towards this app provider for Google Play, is for Danske Spil; “How on earth did you think you could distribute an app through Google Play which so blatantly is in direct violation of the content policy?”.

Maybe the endorsement by the Danish legislation has risen to their heads, making them think their monoploy in Denmark made them so special that they could ignore Google’s standard policies? The current response from Danske Spil is that the app had been previously “approved” by Google, whatever that means because to my knowledge there is no verification procedure as such for content on Google Play (that’s a point for further investigation when time permits) .

At the moment not only the app itself, but also the provider page for Danske Spil A/S is inaccessible at Google Play, even though marketing from Danske Spil still tries to lure new users to the lotteries provided by the app, both from the web, TV and electronic billboards.

If your business model relies on outside partners (and which doesn’t?), this might be a good occasion to take the time for a second thought about what dependencies it has. And especially who is in the power to pull the carpet below it without interacting with you.

If I had a business with parts, components or services not under my in complete control, I’d prefer a partner which had a fellow human representing him, with which I could meet and look into his eyes. That way a social bond is created, which hopefully increases the probability that I will know if anything is about to happen that affects my business.