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Big Tech Lay-offs, Winter 2023
Jan 20th, 2023 by miki

So, recession is here making local and global companies alike feel the heat. Changes in consumer behaviour affects especially the global tech companies very quickly because of the way they have almost completely gobbled up all marketing spending of every seller and reseller with any digital outlet presence.

As the digital advertising chain is decoupled from anything physical this ripples from consumer spending to impacting big tech revenue with immense speed. This, of course will affect how these companies use their resources, and the workforce needed to run their businesses.

To try to quantify what is happening to global tech companies’ workforce, I’ve collected some numbers and below is a chart illustrating the announced lay-offs in nine prominent big tech companies as of 2023-01-20. On this day, Google announced their reduction of 12’000 “roles” which triggered me to look into this.

Note some trends;

  • the lower headcounts, the higher relative lay-offs
    suggesting that bigger companies have equity and willingness to opt keeping more of the workforce/knowledge
  • Tesla and Cisco seems to have chosen a different strategy as their ratio a considerably lower than similar sized companies
    Tesla’s reluctance to lay-off hourly paid production workers (suggestion that production is regarded as a more severe bottleneck than development) is probably a factor in this

Download spread sheet in ODS format

Numbers and Sources

Lay-off Summaries

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© 2023 Mikkel Kirkgaard Nielsen, contents CC BY-SA 4.0